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Hunt for the Wilderpeople (2016) HD

Director : Taika Waititi.
Producer : Carthew Neal, Matt Noonan, Leanne Saunders, Taika Waititi.
Release : March 31, 2016
Country : New Zealand.
Production Company : Defender Films, Piki Films, Curious Film.
Language : English.
Runtime : 101 min.
Genre : Drama, Adventure, Comedy.

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‘Hunt for the Wilderpeople’ is a movie genre Drama, was released in March 31, 2016. Taika Waititi was directed this movie and starring by Sam Neill. This movie tell story about Ricky is a defiant young city kid who finds himself on the run with his cantankerous foster uncle in the wild New Zealand bush. A national manhunt ensues, and the two are forced to put aside their differences and work together to survive.

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What’s the deal with blood types?

Today I booked an appointment for next week to go and give blood. I’ve never done it before, but I’m healthy and definitely willing, so I figured it was about time. I think my mom told me my blood type but I have forgotten what it was if she did.

This reminded me of a video a watched not that long ago, and thought I had already posted (because it’s so simple and clear), but a quick search of my own blog reveals I in fact did not. So now I am!

If you’re healthy and willing and have never given blood before, I recommend you do it. It really can save lives and it’s a small sacrifice to do so. Here in Canada I called the Canadian Blood Services (1-888-236-6283), if you’re in the US I suspect you could call The Red Cross?

Either way, consider it. I am also a registered Organ Donor, which is another thing I support and recommend. I’d rather my remains potentially save lives rather than wastefully get buried in the ground. I suspect the worms have enough food already down there 🙂

One Big Hockey Puck Molecule

Today in “Huh, I had no idea” – ice hockey pucks are technically one single molecule. That molecule is called polyisoprene. Here’s a little history on how rubber was invented, and also how pucks (and car tires!) are each one single molecule:

Then there comes onto the scene a tinkerer named Charles Goodyear. In the winter of 1839 Goodyear was in Massachusetts trying to figure out how to make natural rubber more useful so that he could finally make a living at his until-now fruitless tinkering. He had mixed rubber latex and sulfur together when he had a little accident. He spilled the mixture on a hot stove top. When the mixture was through frying, Goodyear couldn’t believe what had happened.

Wouldn’t you know sulfur was just the extra ingredient he needed to make rubber work in cold weather. After mixing hot gooey rubber latex and sulfur and letting the mixture cool, he took the rubbery solid that resulted and tacked it to the outside of his door. The cold Massachusetts winter didn’t make it brittle. What’s more, it didn’t become gooey when heated anymore, either. Goodyear was onto something here. This process for making rubber more useable became known as vulcanization.

What Goodyear had done was this: he crosslinked the rubber. Let me explain. The sulfur molecules each contain eight sulfur atoms, arranged in a ring. When these sulfur molecules are heated with polyisoprene molecules, something nifty happens. The sulfur rings open, and fall apart. Fragments of the sulfur rings will join with the polyisoprene, joining the chains together.

Here’s the intriguing part. Once the rubber has been crosslinked, all the molecules have joined into one big molecules. Polyisoprene molecules are big as molecules go already, having molecular weights sometimes over one million. But now they have all joined into one molecule, one so big that a person can see it, feel it, and pick it up. A piece of crosslinked rubber contains one molecule. Amazing, isn’t it?

This crosslinking makes the rubber stronger. It also allows the rubber to keep its shape better when it is stretched over and over again. It keeps the rubber from getting gooey in hot climates because, think about it, a single molecule can’t flow like a substance made up of many molecule. Think of the way you can pour a bucket full of gravel, but you can’t really pour a boulder, and you’ll get the idea.

So this sounds pretty useful right? It sure does to hockey players, and arguably to anyone who owns and drives a car. However, there are some downsides:

Now there are some drawbacks to this crosslinking which makes natural rubber so useful. First of all, because it doesn’t get gooey and flow when it gets hot, one has to mold it into whatever shape one wants before crosslinking. But that isn’t a really big problem, just something for an engineer to keep in mind when making things out of natural rubber. But it’s related to a bigger problem. Because rubber doesn’t flow when hot after it has been crosslinked, it is very difficult to recycle. This is a big problem. Just think of how many tires are used up each year by all the cars in the world. That’s a lot of waste to dispose. Several experimental processes are being investigated for recycling crosslinked rubber.

I’ve kind of been on a hockey kick lately, so it was cool to actually find something sciencey to be able to post about it here.

Humans Need Not Apply

I had the nerve to say on twitter that “CGP Grey may have just made the most important video of our generation” about this next video. I fully admit that’s hyperbolic, but as I was watching the video, each succeeding segment made me feel as if all the safety and security that I know in modern times, is pretty much an illusion. The robots, they’re takin’ over mate. And we’re programming them how to do it.

Luckily, since Grey narrates all his videos, there is a transcript on his site (because I’ve learned it takes me roughly 3x as long as the video’s length to type out the transcript of what it says), so I don’t have to type one out and post it below. You just get the enjoy the video. I will include a list of topics though.

Physical Labour
Luddite Horses
The Shape of Things to Come
Creative Labor

I will highlight part of the closing statements:

Right: this might have been a lot to take in, and you might want to reject it — it’s easy to be cynical of the endless, and idiotic, predictions of futures that never are. So that’s why it’s important to emphasize again this stuff isn’t science fiction. The robots are here right now. There is a terrifying amount of working automation in labs and wear houses that is proof of concept.

We have been through economic revolutions before, but the robot revolution is different.

Horses aren’t unemployed now because they got lazy as a species, they’re unemployable. There’s little work a horse can do that do that pays for its housing and hay.

And many bright, perfectly capable humans will find themselves the new horse: unemployable through no fault of their own.

This video isn’t about how automation is bad — rather that automation is inevitable. It’s a tool to produce abundance for little effort. We need to start thinking now about what to do when large sections of the population are unemployable — through no fault of their own. What to do in a future where, for most jobs, humans need not apply.

In the words of a clever friend of mine: “Good morning, unemployed horses 🙂 ”

Of course, I don’t imagine this will be a problem in my lifetime, but it is kinda scary to see the first blushes of things we’ve seen in Sci-Fi movies, becoming reality. I can’t imagine what it must be like for someone who has been alive since before or during World War 2. Looking back at what the world was like then, just 70 years ago, compared to now, it seems so archaic and quaint. Now I feel like I am getting a glimpse into the future, what the world might look like in another 70 years. It’s a bit mind-bending.

Learn about some very cool physics phenomena with Derek Muller (Veritasium)

This video made my inner science nerd squee. Physics can be so fascinating.

Like for example, how cereal is actually magnetic.

How the sun sees you (and why you should wear sunscreen!)

Holy crapoli! This is pretty shocking. I ride my bike a lot, and I pretty much never wear sunscreen unless I know I’m going to be in direct sunlight for more than say, 30 minutes in a stretch. I’m absolutely re-thinking that now!

An ultraviolet camera can show not-yet-visible changes to your skin. Mostly freckles. Also other stuff. Everyone’s born with good skin, pretty much. It ages at different speeds. Healthy skin is easy to spot.

Glass blocks UV, so glasses look black. Sunscreen also blocks UV. So, this is what sunscreen looks like. Stay beautiful. It’s that easy.

Like I said, this is pretty surprising to watch. Some things you can just never really understand or imagine until you see them clearly presented like this. Check other more videos (playing and experimenting with light) by Thomas Leveritt here.

It’s also worth pointing out, I’ve got lots of posts about light here on the blog, so I recommend checking out the search results for “light”. Happy learning!

Gendered Marketing aka Why is there a man and woman’s version of everything?

Here’s another video that I liked so much, I took the time to write out a transcript. From ABC1’s “The Checkout”, it’s a video showing how marketing has evolved to segment everything into male and female versions (and how inherently insulting this is to the average consumer):

The world isn’t black and white, it’s pink and blue! And available at Australian Geographic.

From the moment we’re born, it’s frills for girls, and force for boys. It’s called market segmentation. The theory goes that dividing consumers up into smaller groups is good for business. And what better way to divide humanity than by the junk between our legs!

Kirsten, don’t confuse sex with gender.

And what easier way to divide humanity by the totally valid personal self identification as male or female [actually gender spectral] and all things in between.

But we actually don’t want to get into all that, we just want to know who’s really paying for gendered marketing.

Is it me? It’s me, isn’t it?

You know, it hasn’t always been this way, in fact it used to be the other way around.

“Pink, being a more decided and stronger colour, is more suitable for the boy while blue, which is more delicate and dainty, is prettier for the girl” – Earnshaw Infant’s Department, June 1918

By the early 1970s, the split between girl’s toys and boy’s toys seemed to be eroding. Today, that’s all changed.

“The companies who make these try to trick the girls into buying the pink stuff instead of stuff that boys want to buy, right?” – little girl on youtube

That’s right, cute youtube kid!

They worked out that by segmented the market into narrow demographic groups, they can sell more versions of the same toy.

That’s why Lego ads used to look like this [1955 Lego commercial, fairly generic], but now look like this [2012 Lego commercial, heavily targeted to girls]

That move tripled the number of girls using Lego, and scored the company a 25% increase in revenue globally.

But market segmentation isn’t just for kids. By making two versions of otherwise identical products, celebrity slim can sell many more slim shakes. And hairdresser’s formula can sell more hair pills. And Gillette can sell more razors. And Cotties can try to sell more cordial, and fail.

And it’s not just about trying to sell more, it’s about trying to charge more too. Take this body glide anti-chafe bar. Triathlon lube – it’s a thing. And it’s great for feet, thighs, and upper body.

But Zoey, we’re ladies, we don’t have upper bodies, we have feet, thighs, and BRAs, which is why we need body glide for HER!

Wait, aren’t our bras on our upper bodies?!

Oh Zoey!

That’s why our version costs nearly 60% more per gram than the original. Because according to body glide, we ladies need a petite sized product, for carry along convenience.

…Because there’s no way a woman could carry a normal body glide…?

And you don’t have to be a lube using triathlete to feel the rub of gender marketing.

It comes with everything, from shaving cream, and depilatory cream, to styling powder, and eye gel. And we might not even realize it’s happening, because we only look at our section of the store, and ignore anything that’s not obviously for us.

And it’s not just colour, companies also use: “Shape, texture, packaging, logos, verbiage, graphics, sound, and names to define the gender of a brand”.

Lighter colours, smoother edges, floral motifs, softer lines, they’re for ladies. Whereas darker colours, harder lines, squarer shapes, and sciencey type pictures mean it’s for men.

That’s why this pastel pack of Tena incontinence pads for women features a pretty little flower, made of wee drops. Whereas the men’s packet has a grid and arrows on it, and very specific measurements.

Now, market segmentation can backfire. Gender contamination is where a product is so strongly associated with one gender that the other gender refuses to buy it.

Why don’t they just call it the cooties effect?

Because we’re grown ups.

Anyway, it’s much easier to get women to buy men’s stuff, than it is to get men to buy women’s stuff. Take Dove, when they entered the male skin care market, they realized “the name Dove lacks macho mystique, especially when rendered in slender italics and accentuated with a stylized bird logo”

Stylized birds are totally for pussies. So they compensated, by “printing Men Plus Care in stand up capitals and by the use of a battleship grey background”

They even squared off the curves of the icon dove soap bar to give it a more manly appearance.

Surely dudes are too smart to just fall for girly goop in drag? Nope! in one year they gained millions of new customers in 30 countries with $150 million in sales, just by reminded men that “You’re a MAN!”

And dove aren’t the only ones. You’ll also see products with really stupid man names to help encourage men to splash their man card “Broga! Brogurt! Brotox! Guyliner! No! You can’t buy candles! You need MANDLE! in meat and potatoes, gunpowder, campfire smoke, and stripper’s mouth!”

But don’t worry guys, you’re not the only ones being patronized. A couple of years ago, fujitsu launched a computer for women. The floral kiss laptop for users with long fingernails came with scrapbooking and horroscope softwares, tinier adornments, and a floral motif. And for women who couldn’t use a computer, big brought out “Pens for Her”.

And today we have “Burgen bread for women’s wellbeing”, Burgen called it this because they claim it may help maintain breast health, they don’t mention men’s well being though, despite also claiming that it may also help maintain prostate health. Yeah, but no one wants to think about prostates when they’re having a sandwich.

Can’t we just stop all this dividing people? Unilever found a way to bring the genders together, and shop them both. To “unileverage us”. Their french brand, “Signal White Now” toothpaste, started out “for the whole family”, but then they launched a glittery gold version for women and followed up with a mannish version for men, because they said “It will contribute to driving the market up”. And it did, although slightly more for women.

So, that’s all kind of depressing. But it’s hard to be sad in this playpen. Don’t worry if you don’t live in a playpen though, there are some other things you can do. Ask yourself “am I buying this just because it says it’s for my gender?”, it might be worth checking out the other half of the range. If you’re willing to put up with grey packaging and straight lines, and don’t need your shampoo bottle to reassure you that “You’re a MAN!”, you could save a fortune.

I find that since the video puts all these examples together at once, it really hits home because otherwise you don’t even notice it (it’s rather subtle). But yes, every time I go into someone’s bathroom and one half of the counter is pink and the other half is blue, I cringe a little.

Most common language spoken by state after English and Spanish

A lot of people learn English as a second language so they can come to America to take their shot at the so called “American Dream”. America was settled by Europeans, but more recently a lot of immigrants have also come from south of the border – from Spanish speaking countries.

Thanks to Policy Mic, we have 2 visualizations – a visualization of the most common language (besides English) by state, and one for the most common language after both English and Spanish.

Spoiler alert – German is the next most common language spoken in the USA. Considering English has most of its roots in German, this probably shouldn’t be very surprising. French and Italian are pretty common as well.

I always find these sorts of maps interesting, so I like to share. Have a look and see what state you might do best in if your native tongue isn’t English or Spanish.

A closeup of the Human Eye: literally eye opening!

Saw this on facebook, by Suren Manvelyan. Very cool!

Being able to SEE the muscle fibers that contract to open or close your iris… is pretty crazy.

Oh, fun fact – the human eye sees the world in a resolution of over 500 megapixels. I recommend watching the Cosmos reboot with Neil DeGrasse Tyson, as he actually explains how our eyes evolved. It’s fascinating!

eye closeup

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